Archway

As part of our collaboration with Archway, we were tasked with orchestrating a 360° communication campaign around their participation in the EthCC forum in Brussels. Archway, an innovative platform within the blockchain ecosystem, aimed to showcase its revolutionary solutions for developers, including smart contract premium integration, inflationary yield distribution, and fee redistribution.

To achieve this objective, we designed and implemented a comprehensive communication strategy, utilizing multiple channels and touchpoints to ensure optimal visibility for Archway throughout the event.

1. Field Activation: We organized a series of on-the-ground activations aimed at creating direct interactions with forum participants. These activations allowed Archway to connect meaningfully with its target audience by offering live demonstrations of the platform's features. The field engagement also included the distribution of promotional materials, designed to be both informative and engaging, reinforcing Archway's key message.

2. Urban Poster Campaign: As part of our strategy, we developed a targeted urban poster campaign in key areas of Brussels, maximizing Archway's visibility during the EthCC forum. The posters were designed to capture attention with striking visuals while clearly communicating the benefits of Archway’s solutions. This campaign not only aimed to attract forum participants but also to raise awareness among a broader audience about the importance and innovation that Archway brings to the blockchain industry.

3. Networking Event: Finally, we organized an exclusive networking event, bringing together key industry players to discuss current and future blockchain trends. This event positioned Archway as a thought leader in the field while providing a platform for valuable exchanges among participants. By facilitating these connections, we strengthened Archway’s brand recognition among the decision-makers and influencers present.

Thanks to this integrated approach, Archway was able not only to capture the attention of EthCC forum participants but also to establish lasting relationships with potential partners. The combination of a strong physical presence, urban visibility, and strategic networking opportunities maximized the campaign's impact, further solidifying Archway's position as an essential solution for developers in the blockchain ecosystem.

This project demonstrated the effectiveness of a 360° communication approach, where every campaign element was carefully crafted to support Archway's overall objectives. By leveraging our expertise in communication strategy and brand activation, we successfully delivered a cohesive and impactful campaign, meeting our client's specific needs and contributing to their success at the EthCC forum.